Who is fullof shit? This time its easy for me to say “Not me!” and try to make my case to prove it.
I am a Renaissance Man meaning a person with many talents and areas of knowledge. Renaissance men –and– women don’t spend much time watching football or any sports, they prefer reading, listening, watching, learning and doing things they’ve learned.
ChatGPT was released as a public prototype on November 30th, 2022. I can remember this date because I quit smoking cigarettes on November 21st, 1985 and I learned to use AI a few days later so to speak.
Now here’s the thing AFTER THREE YEARS OF STUDY AND APPLICATION most people do not know what GPT stands for:
G(enerative) P(retrained) T(ransformer)
Now as it pertains to GEO that acronym stands for:
G(enerative) E(ngine) (Optimization)
SO TELL ME…
G(enerative) P(retrained) T(ransformer) = G(enerative) E(ngine) (Optimization)
See the connection? Where does AEO come from:
A(nswer) E(ngine) O(ptimization)
AEO was made up by a dude named Jason Barnard, a guy that was known to have some savvy with SEO Saying “made up” is the nice way of saying he pulled an idea out his ass and started marketing it to save his bacon: a SEO SaaS business that AI and GEO made a Second Class citizen; SEO is still important but takes a back seat to AI LLM chatbots and is now being done new ways with new techniques required to learn and master.
Do you realize three years of studying AI chatbots is like a Bachelor’s Degree? My how time is flying.
FACT: AEO is good for SEO but GEO does everything and more than AEO and the use of AEO per se has only one use hereafter: TO BULLSHIT PEOPLE ABOUT MARKETING ON THE WWW.
FACT: GEO uses JSON-LD in the source code of a web page to structure data that exists in the page as a knowledge graph AI can parse and use to T(ransform) so as to establish E(xperience) E(xpertise) A(uthority) and T(rust) the signlas AI needs to avoid hallucinating.
AI chatbots all work similarly but there really are some distinct differences. For the sake of this article hoping to help you understand, those talking about AEO are talking out of their asses and are the ones who are full of shit. Their motivation? Sound important and try to stay relevant. Period.
Every chatbot functions as a search engine –evry one of them– but not all the same way. ChatGPT searches its training data, Perplexity goes out to the WWW. Gemini and Claude are hybrids.
EVERY AI G(ENERATES) AND EVERY AI T(RANSFORMS) BUT NOT EVERY AI USES PRETRAINED DATA.
GET IT? THAT IS THE KEY TO UNDERSTAND AEO IS BULLSHIT AND THOSE THAT BABBLE ABOUT IT AS BEING IMPORTANT ARE TALKING OUT OF THEIR ASS MARKETING.
HINT: marketing is no friend of AI.
ALL AI USE TRANSFORMATION IF AND ONLY IF THE JSON-LD SOURCE CODE IS IN THE PAGE.
ELSE THEY KEEP RUNNING AS SEARCH ENGINES.
That is GEO and its how we get discovered by AI so we can be referred and cited in chat discussions.