WI Credential Schema Generator

Credential Information

Credential Holder Type *

Individual Person's name Organization Business / firm name

Individual Name *

Enter the licensed individual's full legal name.

Web Presence URLs (sameAs — optional, up to 5)

URLs where your identity or credential can be independently verified (personal site, LinkedIn, DSPS lookup link, etc.). Included in the JSON-LD sameAs array.

Primary Website URL (url)

The organization's canonical website. Maps to schema.org url.

Alternate Name (alternateName — optional)

A commonly known alternate name or DBA for the organization.

Social / Profile URLs (sameAs — optional, up to 5)

Social profiles or external references. Included in the JSON-LD sameAs array alongside the primary URL.

Credential Category *

Source: Wisconsin DSPS LicensE categories at license.wi.gov (opens in new tab)

License Name *

Credential / License Number *

Entry must conform to the exact value as recorded by Wisconsin DSPS LicensE.

Credential Status *

Date Published *

Description (auto-filled, editable)

HTML Credential Element (DL)

Visual Preview

HTML Source

Fill in the form and click Generate Credential Schema to see your HTML DL element preview.

// HTML will appear here after generation

JSON-LD Schema — EducationalOccupationalCredential

// JSON-LD will appear here after generation

How to use: Paste the HTML DL element into any visible section of your web page to display the credential publicly. Paste the JSON-LD script block inside the <head> of the same page. Together, these enable AI LLMs and search engines to verify the credential as a primary signal of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) per schema.org's EducationalOccupationalCredential type, backed by the Wisconsin Department of Safety and Professional Services.